Business target management by using millions of key words is a time-consuming and difficult process. The purpose of DoubleClick Search is to make this process as effective as possible. This system helps agencies and marketing specialists access standard advertising management tools, such as Google AdWords and those developed for experienced users dealing with large-scale advertising campaigns.
General targets such as campaign navigation, advertising text editing, metrics processing, keyword filters are fulfilled in the same manner as in Google AdWords. Thus, it is possible to work in the known interface.
DoubleClick Search allows to make high-volume changes and create new advertising campaigns in the same interface or using Excel, reaching up to million changes at a time.
Latest updates raise efficiency of campaigns, reduce the number of errors and integrate modifications. Two-sided synchronization reflects changes made in DoubleClick Search, also in AdWords or AdCenter, and vice versa.