Technologies
Garpun – an automated ad creation and management system that allows you to resume advertising campaigns at Yandex.Direct and Google Ads, manage bidding processes, and generate reports.
With the Garpun system, you can create advertising campaigns with thousands of text ads and keywords, which will be regularly updated depending on the current price, goods, or services, and their availability in stock.
The system we have developed is designed to automate the launch and maintenance of campaigns in situations where there are a large number of advertising objects.
What will the Garpun system do for you?
- Generate advertising campaigns, text ads, and key phrases, and upload them to accounts.
- Ads will automatically fill fields with current prices.
- Text ads will be created for new products.
- Will stop advertising items that are not for sale.
- It will examine how phrases affect impressions and will only download those that trigger your ads.
- The status of the auction in contextual advertising systems will be checked regularly and the bidding will change according to the chosen strategy.
The Garpun tool can be used by those who have a dynamically updated database of goods and services:
Internet shops
Marketplace
Online product catalogues
Advertising portals
Car showrooms and dealers
Real estate agencies and others.
CallTracking – is a tool that allows you to associate ad channels and your company’s incoming calls. Calltracking sets a separate phone number for each ad source. When users visit your website, Calltracking detects the ad source they came from, and a corresponding phone number is demonstrated. All calls are redirected to your main phone number.
CallTracking allows you to:
- Estimate a total number of incoming calls from ads.
- Count the number of received and missed calls by your operators.
- Segregate target and non-target calls.
- Segregate new and returning calls.
- Check call processing by your sales managers.
Calltracking.lv interface shows you thr call statistics and cost per call by each ad source your users come from – it may be from Google Adwords, Google.com (SEO), Facebook.com, DoubleClick Bid Manager, Delfi.lv, SS.lv, Salidzini.lv, Inbox.lv, or any other ad channel you use.
It is also possible to set automated transfer of call data to Google Analytics and Google Adwords.
AdHands – a statistical tool used to track all your advertising campaigns. It provides an opportunity to analyze in detail the effectiveness of each ad placement, make a detailed evaluation of each communication channel, and make a considered decision on their future use.
Online stores have a feature to track the number and amount of orders/purchases in each ad placement. With the help of AdHands, e-commerce companies can find out how much money was spent and what the income from each placement was. It is also possible to see how long it takes the customer to make a purchase.
Advantages of the AdHands system:
- Unified and easy-to-understand interface for evaluating the effectiveness of all internet advertising channels (media advertising, contextual advertising, auction placements, etc.).
- Full data integration with Google Ads, Google Analytics, and DoubleClick Bid Manager.
- Campaign/text ad/banner and keyword performance analysis by PostClick and PostView based on AdHands and Google Analytics counters.
- Campaign statistics are updated every 15 minutes.
