Analytics

Analytics

Online advertising - we can offer much more than it!

Each serious business has its "representation" on the Internet, and its successful on-line positioning and development require much money and efforts. Our agency aims to enhance the efficiency of already applied tools, to increase return on advertising investments, and to cost-effectively reach your planned results.

We help our clients increase sales volumes, without increasing investments, further the number of orders, sales and calls from the website, improve attraction and loyalty of the target audience.

That's exactly why we pay much attention to the analysis of websites and advertising campaigns. Our approach makes it possible to timely eliminate flaws in advertising campaign settings and in the process of creating website user flows, thus enhancing the entire efficiency. The analytical team focuses on the following core aspects:

Contextual advertising analysis
Contextual advertising analysis

The concept of the contextual advertising analysis is to research the efficiency of each specific search, assessing correlation between PPC and actual customer attraction costs. We aim to ensure that clicks on advertisement would mean the attraction of real customers for your business.

Media advertising analysis
Media advertising analysis

We analyze the situation in order to answer numerous questions, e.g. which conversion is ensured by each advertising source? Which is a social and demographic portrait of your target customer? And the main question - How much does it cost for you to attract a customer on each media platform? These data help efficiently modify media plans.
As a result the advertising budget is used effectively, aiming to attract real customers.

Website analysis
Website analysis

The key aspect in the structure of each website is a convenient access to information interesting to its users. Our analysts are working at ensuring the maximum convenience in using websites.
Analyzing how users surf a website, their refusals to complete applications, we find out at which time and place users leave the website, thus obtaining valuable information of what happens on the website.
Such information helps us make changes in the structure of a website, furthering the growth of customer flows on the website.

Audience analysis
Audience analysis

We further the increase in the number of customers without raising advertising costs, by taking the following steps:
1. We create a portrait of website users (demography, geography, social and demographic aspects, etc.)
2. Analysis of attraction of various audience segments, identifying the most active audience segment;
3. Identifying your audience channels.
Analysis serves as a basis for preparing a detailed report, containing a social and demographic portrait of the audience and specifying channels from which your got such audience. These data help understand who is really interested in you, your services and goods, and correct advertising campaign target audiences and information in order to enhance responsiveness of your website visitors and their attraction level.
Finally, all current media plans may be efficiently corrected, thus increasing the number of real customers without raising advertising costs.

Our tools
Our tools

TNS, Google Analytics, Yandex Metrica, etc.
We work with the most popular data compilation and analysis systems. Our vast experience helps transfer completed solutions to other data analysis tools. Therefore, our highly qualified specialists could help you implement any of your ideas!

We will give you advice on advertising issues and will estimate its costs
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Realweb is a certified contextual advertising system partner:
Realweb Latvia is a member of professional associations:


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